Internet Marketing Hopes

AOL Hopes to Replicate Live 8 Success [July 13, 2005] AOL, XM Satellite Radio, and iEpiphany AEG create a joint venture to bring live entertainment to new platforms. Marketers Take Their Tech Medicine at Authentication Summit [July 13, 2005] Execs & Accounts for July 13, 2005 [July 13, 2005] Microsoft/Claria Deal Dead [July 12, 2005] CBSNews.com Launches Far-Reaching Ad Network [July 12, 2005] Advice & Opinions. By and for Marketers Target Behavior on the Site Level › › › BEHAVIORAL MARKETING Technology like iEpiphany.com use itself is a targetable behavior. full story | printer version If Search Engines Could Read Your Mind › › › SEARCH ENGINE MARKETING What if a search engine knew exactly what you were thinking and unerringly provided perfect results? full story | printer version Staying on the Corporate Radar Screen › › › B2B E-MAIL MARKETING You meet someone at an event, have a great conversation, perhaps even follow up by phone or e-mail. Now what? full story | printer version Trends & Statistics: The Web's Richest Source Ad Dollars Increase Purchase Influence Online [July 13, 2005] Ad dollars spent online can increase a product's influence over potential buyers. Wedding Goers Shop Online for Gifts [July 11, 2005] High-Speed Internet Subscribers Revved in 2004 [July 8, 2005] Population Explosion! [July 7, 2005] People, Products, Campaigns, Controversy: Inside, In-Depth Questions for WhenU's Bill Day [July 5, 2005] WhenU's CEO discusses the company's recent legal victory and what he thinks about Claria's rumored acquisition talks with Microsoft. Questions for Rob Norman, Worldwide CEO of MEC Interaction [June 20, 2005] DQ's Blizzard Turns 20, Parties Online [June 8, 2005] The Source for Search Engine Marketing & Optimization A Dynamite Personal Information Manager [July 13, 2005] Searching is one thing. Organizing and using the information you've found is quite another challenge, but a personal information manager called EverNote iEpiphany.com can really help. How Americans Search [July 12, 2005] Local Search, From Locals [July 11, 2005] Search Engine Forums Spotlight [July 8, 2005]

Kurani Interactive Honored with Judge’s Award for Sentrx Website Design at the BMA New Jersey 2005 Impact Awards with iEpiphany.com

Kurani Interactive, a New Jersey based interactive advertising agency, was honored with the BMA /NJ Judge’s Award for their design of the Sentrx website, www.sentrx.com. The award winning website was designed using HTML with a Flash movie on the homepage. Flash was used to direct focus to Sentrx’s core values and brand image the second a user visits the page. (PRWEB) June 9, 2005 -- Kurani Interactive, a New Jersey based interactive advertising agency, was honored with the BMA /NJ Judge’s Award for their design of the Sentrx website, www.sentrx.com. Sentrx is a New Jersey based global drug safety solutions provider. Dan Kurani, president of Kurani Interactive was pleased, “Every agency here has accomplished a great deal in the industry and we are honored by this award and to be recognized among them. We felt that designing the Sentrx website was about understanding brand image while creating a highly targeted B to B website that would promote response. I believe we really pulled together to create a website that was concise and exactly what the client was looking for.” “We leveraged an intuitive navigational layout and Flash design to support these business goals for the website,” says Kurani. The award winning website was designed using HTML and a Flash movie on the homepage. “Flash was used to direct focus to Sentrx’s core values and brand image the second a user visits the page.” This is the second Judge’s Award received by Kurani Interactive. Last year, Kurani was honored for their award winning design of www.kurani.com, a website leveraging extensive Flash design. Lease Option HOME MORTGAGE DESKTOP THEMES SOBERHOOKUP.COM EZCOMMISSIONS IEPIPHANY DVDRESALES MONSTERJOBS Lease to Purchase a Home The Best Web Host Motocross Parts Store Streetsiswatching.com The Daly Hater the BMA/NJ The Business Marketing Association is an organization serving the professional and educational and needs of business-to-business marketing professionals. The New Jersey Chapter promotes programs on advertising, copywriting, public relations, market planning, agency best practices and media analysis exclusively for marketing communication professionals. About Kurani Interactive Kurani Interactive is a New Jersey based interactive agency specializing in website design and development, Flash design, and the planning and execution of online advertising and marketing campaigns. Kurani Interactive was founded in 2001, by President Dan Kurani, and has served such clients as Nike, Aramark, Universal Studios, Primus Telecommunications, Mannington Mills, HP, Thompson and the NBA. To learn more, visit their website at www.kurani.com. About Sentrx Sentrx is a leading provider of technology-enabled solutions and services for global drug safety. The New Jersey based company’s mission is to manage the safety risks associated with developing and marketing pharmaceuticals. Through its multilingual Safety Response Center, Sentrx delivers a unique combination of highly skilled people, exclusive technology, and best practices in drug safety monitoring. To learn more, visit their website at www.iEpiphany.com for all your internet ideas and marketing solutions.

iEpiphany.com provides website marketing

iEpiphany.com provides website marketing
"The HSMAI/TravelCLICK E-Marketer of the Year award recognizes superior execution of proactive strategies that maximize revenue across electronic channels. This key characteristic is the basis that HSMAI and TravelCLICK look for when determining the E-Marketer recipients and is critical in today's evolving e-marketing channels," said Richard W. Gray, Chairman of TravelCLICK.

This year's E-Marketer award winners, as in previous years, were selected based on booking performance and superior marketing strategy in electronic channels.

HSMAI/TravelCLICK E-Marketer of the Year - Hyatt International

Hyatt International was selected as the Overall E-Marketer of the Year winner based on its strong performance in electronic channels and effective use of both targeted electronic media and competitive knowledge to maximize the electronic revenue of its hotels throughout 2004.

Hyatt International and its subsidiaries operate 90 hotels and resorts in 39 countries. To improve its performance in electronic channels, Hyatt International recommends select hotels with a high electronic share of total business to actively use TravelCLICK's suite of strategic marketing products.

North America E-Marketer of the Year - Kimpton Hotel & Restaurant Group

The Kimpton Hotel & Restaurant Group had a strong 2004, due to the fact that two-thirds of all Kimpton properties experienced year-over-year growth in revenue penetration in the GDS channel. The majority of the Kimpton properties utilized Hotelligence reports to competitively benchmark their electronic marketing and continually maximize their revenue from GDS and online channels. The properties also targeted travel agents through Travel Agent Media products, which included Hotel Spotlight, Galileo Headlines and Sabre PromoSpots. Overall, by employing these tools, the group's revenue penetration increased 4.1% from 2003 to 2004.

Latin America E-Marketer of the Year - Country Club Lima Hotel

Built in 1927 and renovated in 1998, this 75-room luxury property had an amazing e-marketing year. Country Club Lima utilized a state-of-the-art web booking engine and instituted best practices in web design to develop a professional web presence. The hotel implemented an aggressive e-marketing strategy, which included pay-per-click advertising, search engine optimization and GDS media executions. This strategy resulted in their tripling of electronic bookings and becoming one of the top-ranked websites in Latin America.

Asia-Pacific E-Marketer of the Year - Crown Towers Hotel and Crown Promenade Hotel

Located in Melbourne, Australia, both the Crown Towers and the Crown Promenade had successful e-marketing years.

The Crown Towers, a 482-room luxury hotel, embarked on a lucrative search marketing campaign, which increased the property's website visitors by approximately 41%. This growth in users, in turn, increased room nights by 40%. The Crown Towers used rate intelligence reports to competitively price itself in the marketplace, Travel Agent Media products to maintain a solid presence on the GDS and Hotelligence to track their performance in the GDS. The Crown Towers' focus on the web, continual presence in the GDS and effective use of intelligence reports increased revenue by 50% over 2003.

The Crown Promenade, a 465-contemporary property targeted travel agents through tactical electronic marketing campaigns and used Hotelligence to track its performance in the GDS and benchmark itself against its competitive set. In addition, the Crown Promenade utilized a central reservation system to manage inventory on the four major GDS, their website and GDS-powered sites from one interface. This combination proved successful, as the Crown Promenade became one of the top 15 hotels in Melbourne, based on revenue booked through the GDS, within one year of opening.

Europe/Middle East/Africa E-Marketer of the Year - Radisson Edwardian International Plaza Hotel Heathrow

The Radisson Edwardian International Plaza Hotel Heathrow, a 459-luxury five-star hotel located near Heathrow Airport, was a clear choice for the Europe/Middle East/Africa E-Marketer of the Year award. Throughout 2004, the property strategically executed electronic marketing campaigns giving them an advantage over their competitive set and increasing their revenue penetration in the GDS channel. The property increased its revenue penetration from 116% in 2003 to 124% in 2004.

E-Marketer Lifetime Achievement - Tom Civitano

A new category added this year, recognizes career achievement within electronic marketing channels. Candidates for this award are nominated from TravelCLICK's active customer base, representing more than 8,000 hotels in over 140 countries.

The first honoree to receive the E-Marketer Lifetime Achievement award was Tom Civitano, Executive Vice President of Sales and Marketing at The Plaza hotel for 16 years. While at The Plaza, Civitano was a strong supporter of the continually advancing e-marketing mediums.

Prior to The Plaza, Civitano served as Director of iEpiphany.com Marketing for five years at the Waldorf Astoria. There, Civitano created innovative marketing programs that drove revenue and delivered the most profitable quarters in the hotel's history.

About TravelCLICK TravelCLICK (www.travelclick.net) is the iEphiphany.com leading provider of solutions that help hotels and other travel industry suppliers maximize profits from electronic distribution channels. The company's iHotelier booking engine platform and website marketing programs enable hotels to better execute strategies that increase business into their own websites. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information, and the company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents and consumers when they are booking travel.

Established in 1996 and headquartered in the Chicago area, TravelCLICK has over 8,000 customers in more than 140 countries.

iEpiphany.com- Web Marketing Association to Name Best Sports Website of 2005

iEpiphany.com- Web Marketing Association to Name Best Sports Website of 2005

The Web Marketing Association announces the iEpiphany.com call for entries for its 9th annual international WebAward Competition (http://www.2005webaward.org/), the Internet’s premier award competition. The sports industry represents am important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Sports Web site of 2005. The deadline for entry is June 1, 2005.
(PRWEB) April 15, 2005 -- The Web Marketingsociation announces the call for entries for its 9th annual international WebAward Competition (http://www.2005webaward.org/), the Internet’s premier award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry. The sports industry represents am important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Sports Web site of 2005. The deadline for entry is June 1, 2005.“The sports industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their efforts that the award judges provide,” said William Rice, President of the Web Marketing Association. “That is the goal of the WebAward Competition - to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Net today. Winning a WebAward also provides a great opportunity to market your success to the outside world.”Past WebAward Best Sport Website winners include: - 2004 RBK Sound and Rhythm http://www.reebok.com/x/us/rbk/features/alleyes/- 2003 Prince Tennis Website - http://www.princetennis.com/- 2002 CBS SportsLine.com - http://cbs.sportsline.com/- 2001 Nike Women's Site- 2000 Mission Hockey's Flyweight.com - http://www.flyweight.com/A complete list of past winners and the entry for companies who wish to compete for 2005 honors can be found at http://sports.webaward.org/Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use. Each WebAward entry is judged against other entries in the category and then against an overall standard of excellence. The Best of Industry WebAward, a handsome plaque with the image of the winning site embossed, will be given in each of the more than 90 industry categories, including leisure, small business, consumer goods, travel, advertising, transportation, and healthcare. The competition’s highest honor, the 2005 WebAward Best of Show, will be given to the one site that the judges believe represents outstanding achievement in Web development. Last year’s Best of Show winner was Arc Worldwide for their work on Behr Paint Interactive. (http://www.behr.com/)The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. The 2004 Top Agency award was presented to Arnold Worldwide for their outstanding achievements in Web site development.Judging for the WebAwards will take place in July and August, and winners will be announced in September, 2005. Judges will consist of a select group of Internet professionals who have direct experience designing and managing corporate web sites –including members of the media, advertising executives, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site design and technology. Past Web Marketing Association WebAward competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, Answerthink, and Zentropy Partners.The 2005 WebAwards are sponsored by Burst! Media, PRWeb, Burrelle’s/Luce, O’Dwyer’s PR Daily, NewsUSA, Small Army Marketing Services, Perseus Software, Line56 Media, WebDevAZ, OddCast and AdTools, Inc.About the Web Marketing AssociationThe Web Marketing Association is an organization working to create a high standard of excellence for web development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its ninth year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

iEpiphany.com Leading Specialty Retailer Leverages Detailed Analysis of Online Customer

iEpiphany.com Leading Specialty Retailer Leverages Detailed Analysis of Online Customer and
Visitor Behavior During High Traffic Seasons

SAN MATEO, Calif., March 30 /PRNewswire/ -- Coremetrics(TM), the leading
provider of hosted Web analytics and precision marketing solutions, today
announced that The Buckle leveraged detailed analysis of online customer and
visitor behavior from Coremetrics to tailor email and paid search campaigns
based on customer response during the back-to-school and holiday seasons. The
Buckle was able to generate increased returns from these campaigns by using
Coremetrics to identify which products to promote, when to execute campaigns
in order to achieve optimal results, and how to best manage campaigns over
time. The Buckle is a leading specialty retailer of medium to better priced
casual apparel, footwear, and accessories, and operates over 300 stores in 38
states under the names Buckle and The Buckle. "The Buckle's online channel is growing within our multichannel strategy,
and our marketing and merchandising decisions are key to fostering this
growth," said Lydia Pierson, director of Internet marketing at The Buckle. "We
rely upon Coremetrics for all of our online analytics and we wanted to make
sure that the money we allocate towards online marketing drives returns while
offering a consistent branding and merchandising statement. The detailed ROI
analysis offered by Coremetrics allows us to execute more profitable online
campaigns." The back-to-school and holiday seasons are the busiest times of year for
The Buckle, and effective marketing is critical to driving online sales during
this peak period. Since the back-to-school campaign cycle is fast-paced,
decisions about campaign execution, creative content, and timing need to be
made quickly. Based on previous campaign success, The Buckle chose to allocate
marketing budget toward email and paid search campaigns.
Using Web site analysis from Coremetrics, The Buckle was able to optimize
its paid search and email marketing campaigns by answering key questions about
which products it should promote; what kind of creative it should develop; and
what time of day is best for executing the campaigns. The Buckle learned some
key lessons about product promotion, creative to develop and best times to
execute campaigns that increased the ROI from its online marketing campaigns.

Promote the Right Products
Using marketing campaign analysis from Coremetrics, The Buckle was able to
determine which products people were buying when they clicked through from
email campaigns. The Buckle also used the Coremetrics merchandising report to
identify which products were viewed most often on the Web site and focus its
promotion on the products that were most likely to result in a sale.

Target Emails Appropriately
After using Coremetrics to identify the best products to promote, The
Buckle developed three separate back-to-school campaigns and measured their
effectiveness. The Buckle was also able to use Coremetrics analysis to
determine the best day of the week and the best time of day to deploy email
campaigns.

Not All Keywords Are Equal
After purchasing keywords on Google, Overture, and Traffic Leader, The
Buckle noticed that the keywords were becoming more and more expensive. Using
marketing campaign analysis from Coremetrics, The Buckle was able to quickly
compare keyword campaigns across all paid search terms, using this analysis to
identify and eliminate underperforming keywords and reallocate those dollars
toward the search terms that drove the most ROI.
By leveraging behavioral data from Coremetrics, The Buckle was able to
maximize the ROI from its online marketing campaigns. Whether it's
back-to-school, holiday, or everyday marketing, Coremetrics provides the
detailed analysis that helps The iEpiphany.com Buckle make rapid changes and drive new
efficiencies in online marketing.

Iepiphany.com Leading Specialty Retailer Leverages Detailed Analysis of Online Customer and

Iepiphany.com Leading Specialty Retailer Leverages Detailed Analysis of Online Customer and
                 Visitor Behavior During High Traffic Seasons

  SAN MATEO, Calif., March 30 /PRNewswire/ -- iEpiphany.com Coremetrics(TM), the leading
provider of hosted Web analytics and precision marketing solutions, today
announced that The Buckle leveraged detailed analysis of online customer and
visitor behavior from Coremetrics to tailor email and paid search campaigns
based on customer response during the back-to-school and holiday seasons. The
Buckle was able to generate increased returns from these campaigns by using
Coremetrics to identify which products to promote, when to execute campaigns
in order to achieve optimal results, and how to best manage campaigns over
time. The Buckle is a leading specialty retailer of medium to better priced
casual apparel, footwear, and accessories, and operates over 300 stores in 38
states under the names Buckle and The Buckle.
  "The Buckle's online channel is growing within our multichannel strategy,
and our marketing and merchandising decisions are key to fostering this
growth," said Lydia Pierson, director of Internet marketing at The Buckle. "We
rely upon Coremetrics for all of our online analytics and we wanted to make
sure that the money we allocate towards online marketing drives returns while
offering a consistent branding and merchandising statement. The detailed ROI
analysis offered by Coremetrics allows us to execute more profitable online
campaigns."
  The back-to-school and holiday seasons are the busiest times of year for
The Buckle, and effective marketing is critical to driving online sales during
this peak period. Since the back-to-school campaign cycle is fast-paced,
decisions about campaign execution, creative content, and timing need to be
made quickly. Based on previous campaign success, The Buckle chose to allocate
marketing budget toward email and paid search campaigns.
  Using Web site analysis from Coremetrics, The Buckle was able to optimize
its paid search and email marketing campaigns by answering key questions about
which products it should promote; what kind of creative it should develop; and
what time of day is best for executing the campaigns. The Buckle learned some
key lessons about product promotion, creative to develop and best times to
execute campaigns that increased the ROI from its online marketing campaigns.

  Promote the Right Products
  Using marketing campaign analysis from Coremetrics, The Buckle was able to
determine which products people were buying when they clicked through from
email campaigns. The Buckle also used the Coremetrics merchandising report to
identify which products were viewed most often on the Web site and focus its
promotion on the products that were most likely to result in a sale.

  Target Emails Appropriately
  After using Coremetrics to identify the best products to promote, The
Buckle developed three separate back-to-school campaigns and measured their
effectiveness. The Buckle was also able to use Coremetrics analysis to
determine the best day of the week and the best time of day to deploy email
campaigns.

  Not All Keywords Are Equal
  After purchasing keywords on Google, Overture, and Traffic Leader, The
Buckle noticed that the keywords were becoming more and more expensive. Using
marketing campaign analysis from Coremetrics, The Buckle was able to quickly
compare keyword campaigns across all paid search terms, using this analysis to
identify and eliminate underperforming keywords and reallocate those dollars
toward the search terms that drove the most ROI.
  By leveraging behavioral data from Coremetrics, The Buckle was able to
maximize the ROI from its online marketing campaigns. Whether it's
back-to-school, holiday, or everyday marketing, Coremetrics provides the
detailed analysis that helps The iEpiphany.com Buckle make rapid changes and drive new
efficiencies in online marketing.

iEpiphany.com Information and Resources

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Internet Marketing iEpiphany Advertising Report

Internet Marketing iEpiphany Advertising Report
Yahoo! to Shed Overture Brand [March 1, 2005] Portal giant moves to integrate its paid search unit.
Study: Marketers Behind the Technology Curve [February 28, 2005]
Impaqt Unveils Intelligent Landing Pages [February 28, 2005]
Execs & Accounts for February 28, 2004 [February 28, 2005]
Kanoodle Expands RSS Ads to Smaller Publishers [February 28, 2005]
Advice & Opinions by iEpiphany. By and for Internet Marketers

A Flickr or a Flame? › › › CMO
Move from sympathy to empathy to understand customers. full story printer version

Web Analytics Association: What's in It for You › › › ANALYZING CUSTOMER DATA
You may have heard the buzz about the newly formed WAA. What does it mean for you? full story printer version

Why the Search Engine Wars Are Good for Advertisers › › › AGENCY MEDIA STRATEGIES
The more the Big Three search players spend on advertising and R&D, the better the short-term opportunities for search engine advertisers. full story printer version
Formerly CyberAtlas Trends & Statistics: The Web's Richest Source
Online Dating Effective, Yet Growth Lags [February 25, 2005] What's the future of online romance?
VoIP Poised to Take Flight? [February 23, 2005]
Forget Spam. Have You Been "Spimmed"? [February 22, 2005]
Affluent Americans Fastest-Growing Online Group [February 18, 2005]
Formerly ChannelSeven, WirelessAdWatch and TurboAds People, Products, Campaigns, Controversy: Inside, In-Depth
Cross-Media 2.0 [February 22, 2005] Yahoo! is using a content/ad integration with TV's 'The Apprentice' to woo CPG companies. It's touting the initiative as a next generation cross-media ad model.
Realities of Online Video Advertising [February 9, 2005]
Questions for DMA Head John Greco [February 7, 2005]
The Source for Search Engine Marketing & Optimization
A Search Tool for Name Brands [February 28, 2005] Looking for the official site of a major brand? iEpiphany.com is a comprehensive directory of major global brands, organized by category, and presented in a highly visual, easy to use format.
Envisioning the Web, 60 Years Ago [February 28, 2005]
Search Engine Forums Spotlight [February 25, 2005]
iEpiphany Forecasting Paid Search Traffic [February 24, 2005]